Learn to build like a product leader
From idea to ready-to-sell in 30 days.
Take one idea from a blank page to a live product people can use and pay for, with me and a community building alongside you.
Pay by card, or split it into instalments with Klarna.
- Starts Saturday 21 November
- 50 founding places
- Enrolment closes Friday 20 November
- 3 to 5 hours a week
What you’ll have on Day 30.
- Your product, live at its own link and ready to take payment.
- The one-page plan behind it, written with AI from my template.
- Your AI tool map, so you know which tool does which job.
- A two-minute demo video and your place at Demo Day.
- A community of builders who keep going with you after Day 30.
How the 30 days run.
Every week has a live session where we build together, then you finish the week’s piece and share it.
Day 0The AI map
What AI can do, the right tool for each job and real products built with them. Then you choose your one idea, or take one of my starter projects.
You leave with your idea and your Demo Day date.
Week 1Plan it
Research your idea with AI and write a one-page plan, the way a product manager would.
You leave with your plan, a sketch of the first screen and your tools set up.
Week 2Build it
We build live, together, from your plan to a first version you can click through.
You leave with a working first version at its own link.
Week 3Make it real
Add what turns it into a product: a sign-up form, saved details, emails and payment.
You leave with a version someone can use and pay for.
Week 4Launch it
Put it live, share it with people you know and polish what they find. Then record your demo.
You leave with a launched product, your first feedback and your demo video.
Day 30Demo Day
Everyone presents for three minutes: what you built, who used it and what happened. I feature the best on this site.
You leave with a product you’ve shown to a room of builders.
What I’ll teach you about the tools.
You’ll build by describing what you want in everyday English, so you can start with zero coding experience.
- Which tool to reach for at each step, from your first plan to your first payment.
- How to describe what you want so the AI builds it well the first time.
- How to check the AI’s work and improve it, step by step.
- How to add sign-ups, emails and payment so your first version becomes a real product.
- How to put it live on its own link and share it.
You’ll build alongside other people.
The founding 50 become The Proof Society, a community of people who make things with AI.
- A small podFour or five people who check in on each other every week.
- A weekly live call with meBring what you built and leave with your next step. Every call is recorded.
- My written feedbackOn the piece you share each week.
- Yours to keepYour place in the community carries on after Day 30.
Results from the same method.
- 250+GarageIQ, my own product
Active users, each paying £80 a month.
- £9,800An independent garage
Online bookings in the first month, all paid in full upfront.
- £1,200Dora’s pastry shop
Her first month selling online across the UK.
Hi, I’m Dr Flo.
I came to the UK on a one-way ticket and built a half-million-pound business as a solo founder within my first three years. My PhD in product and behaviour led to a consumer product I built and patented. I’m a two-time founder, and today I build my own AI products and keep the ones people pay for.
- £500,000built as a solo founder in my first three years in the UK
- £100,000+made in a few months using AI
- £1M+turned over by tech businesses I’ve helped
- 1,300+copies of my book sold in its first six months, using AI
What I’ve built
- GarageIQ
AI diagnostics for UK garages, with 250+ active users paying £80 a month.
Visit GarageIQ - NextRole
A free CV builder, my way of giving back to people looking for their next role.
Visit NextRole - Rencel Digital
Where you’ll find all the work I’ve done for clients.
Visit Rencel Digital
Questions.
Do I need to know how to code?
You’ll build by describing what you want in plain English. Day 0 shows you every tool before you use it.
I’m starting without an idea. Is this for me?
Yes. On Day 0 you can choose one of my starter projects and build that.
How much time does it take?
About 3 to 5 hours a week, including the live session.
What if I miss a live session?
Every session is recorded, and your pod and I are in the community all week.
Why “founding”?
You’re the first group. You get the lowest price, more of my time and a say in how the sprint grows.
Bring one idea. Launch it in 30 days.
Want me beside you every day? See 1:1