Dr Flo ByrneLess learning. More proof.

Your idea, built and launched. With me beside you for 90 days.

In 90 days, you’ll leave with

  • Your idea built and launched
  • Tested with paying customers
  • Your own decision system for what comes next

£1,499 founding price

Work with me 1:1, £1,499

Founding price: in return, I’ll ask for a short case study and a testimonial at the end. Pay by card through Stripe, or split it into instalments with Klarna. I’ll be in touch within 2 hours to book your kickoff.

Places
For the first 5 only
Length
90 days, from idea to launch
Access
Daily, by voice and chat, Monday to Friday
Sessions
A 60-minute 1:1 strategy session each week

I’ll take you by the hand, from idea to launch.

Whether you’ve never built anything or you already run a business, I’ll be beside you until it’s launched and tested with paying customers.

Two ways in

What I bring to your idea

Everything you get

Today: an idea you keep coming back to, or expertise people ask you for every week.

Day 90: it’s built, launched and tested with paying customers, and you know exactly what to do next.

  1. The Kickoff.A video call to start us off. You leave with your one outcome and the plan to build it.
  2. Daily access to me.Voice and chat, Monday to Friday. Ask as things come up and keep moving.
  3. Weekly strategy sessions.60 minutes with me, about 12 across the 90 days, to plan the next stretch.
  4. The Build Session.A half day together. We build and ship the first real version side by side.
  5. Your own decision system.Set up with you: an evidence tracker and an AI assistant for your business, so you keep making good calls after day 90.
  6. A place in the Put AI to Work sprint.The 30-day founding cohort, with the group, the weekly live calls and my templates.
  7. The Results Lunch at day 90.Lunch with me in Mayfair, London: what you launched, what you learned, and what’s next.
  8. The option to continue.If you want me beside you for the next stage, we can keep going after day 90.

Sprint or 1:1?

Put AI to Work sprint

£297, with the group

  • 30 days, one move a day
  • Weekly group live calls with me
  • My written feedback, every week
  • Best if you want structure and momentum

See the 30-day sprint

Prove It 1:1

£1,499, with me

  • 90 days, from idea to launch
  • Daily 1:1 access to me, by voice and chat
  • A weekly strategy session with me
  • Best if you want it built and launched with me beside you

Work with me 1:1, £1,499

Who it’s for

Why listen to me?

Dr Flo Byrne, smiling, in a white shirt

I moved to the UK on a one-way ticket. Since then:

  • £500,000 generated in three years with my supply chain business
  • Solo, VC-backed founder
  • £1M+ turned over by tech businesses I’ve helped
  • 3 Airbnbs, each a Superhost within three months
  • 1,300+ copies of my book, You Don’t Owe Anyone a Finished Version of Yourself, sold in the first six months using AI, without promoting it every day on social media
  • £100k in the last six months, using AI

Same method every time: a problem worth solving, the cheapest honest test, then evidence.

I do CrossFit seven or eight times a week. The same discipline runs everything else. If you’d rather talk strategy between sets, I’m up for a lift.

Prove it.

Dr Flo

Receipts

Before the sprint existed, I used the same method on real ideas. Here’s what happened.

GarageIQ

My own VC-backed product, before the sprint existed. Michael Motors became my first paying garage. Today GarageIQ has 250+ active users, each paying £80 a month.
Arrived with
An idea that garages lose time and money guessing at faults, and that AI could help a mechanic diagnose faster.
Assumption
Small garages would pay a monthly fee for an AI diagnostic assistant.
£0 test
A free 7-day trial, with no sales calls. Would a mechanic keep using it, and would they pay when the trial ended?
Evidence
Michael Motors, a mobile mechanic, used it 23 times during the trial, was locked out for 14 days when the trial ended, then paid by card and ran a diagnosis one minute after paying.
Decision
Build. Someone chose to pay after going without it, which is the strongest signal there is.
Result
Michael Motors became my first paying garage. Today GarageIQ has 250+ active users, each paying £80 a month.

An independent garage

Client work through Rencel Digital, before the sprint existed. £9,800 of online bookings in the first month, all paid in full upfront, and 47 review requests sent in the first week.
Arrived with
Customers booking by phone, not turning up, and nothing paid upfront.
Assumption
The garage needed a new website.
£0 test
Before changing anything, look at where bookings were actually being lost.
Evidence
The real problem was no-shows and phone tag, not how the website looked.
Decision
Change direction. Build a booking flow, not just a website: pick a service, choose a time from the live diary, pay in full when booking. Then send review requests automatically the morning after each visit.
Result
£9,800 of online bookings in the first month, all paid in full upfront, and 47 review requests sent in the first week.

Dora

Someone I helped, before the sprint existed. £1,200 in her first month online.
Arrived with
Dora baked and sold pastries locally, and kept wondering whether she could sell them online across the UK.
Assumption
Nobody would order pastries by post. It wouldn’t work.
The obvious next step looked like
Dropping the idea, or spending months and money building a full online shop before knowing if anyone would buy.
£0 test
Before building anything, she offered UK-wide delivery to her existing customers and followers, with a post and a few messages, and a simple way to order and pay.
Evidence
They ordered and paid, including people outside her area who had never been able to buy from her before.
Decision
Build. The demand was already there, so she built the e-commerce site and launched straight away.
Result
£1,200 in her first month online.

No months of planning. One assumption, one cheap test, and enough evidence to make the next decision. That’s the method.

Work with me 1:1, £1,499

Questions

How much of your time do I get?

Daily, direct access to me by voice and chat, Monday to Friday. Plus a 60-minute 1:1 strategy session every week, about 12 across the 90 days. On top of that: the kickoff, the half-day build session and the results lunch in Mayfair.

Is it in person?

The kickoff and the weekly sessions are by video. The results lunch at day 90 is in person, in Mayfair, London. If you can’t make it, we’ll do it by video.

How do I pay?

Tap Work with me 1:1 to pay securely through Stripe. You can pay in full by card, or split the £1,499 into instalments with Klarna at checkout. I’ll be in touch within 2 hours to book your kickoff.

Why a case study?

You’re one of my first five. The founding price is lower because I’ll ask you for a short case study and a testimonial at the end, with your permission on anything that identifies you.

I’ve never built anything. Is that OK?

Yes. That’s exactly who route A is for. I’ll guide you from the first sentence to launch, and you won’t need to learn to code.

What happens after 90 days?

You keep everything we built, and your decision system keeps working for you. If you want me beside you for the next stage, we can carry on. We’ll talk about it at your results lunch.

Should I choose the sprint instead?

If you want structure and a group, the sprint is great. If you want your idea built and launched with daily access to me, choose 1:1.

Five places. Let’s build yours.

Work with me 1:1, £1,499

£1,499 founding price, for the first 5 only. Pay by card, or split it into instalments with Klarna.