Your data, in plain English.

This site is run by Dr Flo in the UK. I’m responsible for the personal data you give me here.

Your email address, when you sign up for a free issue. I use it to send you that issue and the weekly Build it or Bin it? email. The legal basis is your consent, which you confirm by tapping the button in my first email.

Your Flo Test type and verdict, if you ask for your full result. I store your type, verdict and evidence strength with your email so my emails fit where you are. Your written answers never leave your device.

Your name, email and idea, if you send me an idea. I use them to read and reply about your idea, and, because you ticked the box, to talk about the idea in a video. I won’t show your name unless you agree separately.

Your results, if you join the Put AI to Work sprint. I may feature member results or success stories from the Sprint, but I’ll always ask for your permission before sharing anything that identifies you.

Your name and email, if you buy Gallery Multi Look. I use them to send your download link and, as the checkout explains, to email you now and then about similar tools. You can unsubscribe from those emails with one click. The legal basis is my legitimate interest in keeping in touch with my customers about similar products.

Your application, if you apply for Prove It 1:1. I use your answers only to decide if we’re a good fit and to reply to you. Applications are stored by the company that hosts this site.

I use Kit to store and send my emails. Idea submissions are stored by the company that hosts this site. Both may process data outside the UK under appropriate safeguards.

If you ask for your Flo Test result, I send it to you by email using Resend. It only uses your email, type, verdict, evidence strength and the one thing to prove next, never your written answers.

Payments go through Stripe, which handles your card details, so they stay with Stripe. Your Gallery Multi Look download email is sent by Resend.

I never sell your data.

You can unsubscribe from any email with one click. You can ask to see, correct or delete your data at any time by replying to any of my emails.

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